Wednesday, November 26, 2014

Official Opening of Pasticceria Ferrero with Joanne Peh and Qi Yuwu‏

Ferrero Rocher is one of my favourite chocolate treats since young. I love the delicious hazelnut and nutella chocolate taste. This is why I always savour it layer by layer. Therefore I get excited when I know that Ferrero, producer of the world’s most celebrated praline Ferrero Rocher, has launched its first Southeast Asia boutique Pasticceria Ferrero at Wisma Atria. 

The Ferrero boutique is the only store of its kind in the world this festive season. Pasticceria Ferrero will offer exclusive Ferrero Pralines variants never before available in Singapore. I can't wait to check out the store.

The newlywed Mediacorp artistes, Joanne Peh and Qi Yuwu, were at the Ferrero boutique to grace the opening ceremony.

Fans of Joanne Peh and Qi Yuwu also gathered outside the store to get a glimpse of their favourite Mediacorp artistes.

Rudy Sequeira, Managing Director, SEA, Ferrero Asia Ltd was joined in the cutting of the ribbon by Leonardo Perrone, Marketing Director, South East Asia and launch headliners Joanne Peh and Qi Yu Wu, to officially launch the store. 

Leonardo Perrone de Almeida, Marketing Director, said that as the number one chocolate brand in Singapore, Ferrero certainly has a special place in the heart of Singaporeans. They wanted to offer Singaporeans the opportunity to bring a piece of their tradition and heritage to South East Asia and  continue creating precious moments with their loved ones.

Joanne also shared her fond recollections of always looking forward to eating Ferrero Rocher at special occasions like Chinese New Year and being mesmerized by the television commercials. She felt that being able to mix and match from the range of exclusive pralines at the Pasticceria makes it a great gift for loved ones especially in the festive season.

Qi Yuwu saw the TVC when he was young and Ferrero Rocher always gave him the impression that it is luxurious and elegant. He also revealed that he has never bought chocolate for Joanne before. So that night was his first time making chocolate together with Joanne. It is a special gift and a precious experience.

There was a a live demonstration by Ferrero’s own master chocolatiers, Chefs Luca Dellapiana and Alessandria Davide, flew in from Italy. Followed by Joanne Peh and Qi Yu Wu constructing their own precious moment in a hands-on creation of Ferrero Rocher.

Qi Yuwu and Joanne Peh were out for photo taking after the chocolate making.
So lucky to get this shot where both of them looked at my camera at the same time.

With so much going into creating that precious moment, Ferrero Rocher truly brings the fine art of Italian creation to life. Ferrero Rocher is made only with the highest quality ingredients, beginning with the hand-picking of the finest of hazelnuts which form the heart of Rocher. The creations are then covered with decadent chocolate that reflects the elite taste of those who gift them.

Customers at the Pasticceria Ferrero will be able to customise their gift boxes with a range of variants, including the special pralines available only this Christmas.

The Pasticceria Ferrero is only available for a limited period during this festive season starting from 27 November 2014. 

The choice available are Ferrero Tenderly White, Ferrero Cappucino, Ferrero Tenderly Nougat, Ferrero Manderly, Mon Chéri, Pocket Coffee, Kusschen White, Kusschen Milk, Kusschen Dark, Raffaello and Ferrero Rondnoir.

Other than that, Ferrero Rocher will once again bring in its all-time Christmas Limited Edition Rocherone and the Christmas Pyramid. The new range of Ferrero Rocher will be available for a limited period only.

The two of them are so lovey dovey.

Time for photo-taking.
Here's a photo of me with Qi Yuwu and Joanne Peh.

A group photo with my lovely friends and the artistes.

Visit Pasticceria Ferrero at Wisma Atria this festive season from 27 November 2014 till the end of the year to get the limited edition Ferrero Pralines and customize a unique gift for your precious loved ones.

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