Wednesday, May 27, 2015

New JWEL Royalties - Chocolate Orange, Peanut Butter and Honey

I was being introduced to JWEL Ice Cream  in April last year. Since then, I was hooked to JWEL Ice Cream. I love the velvety smooth taste of JWEL, the thick, almond-flecked chocolate coating and the variety of flavours, making it an luxurious indulgence for everyday treat. It is indeed a royal indulgence.

To celebrate JWEL’s first year milestone in Singapore, the royal court welcomes its newest royal members who promise to charm and delight the taste buds of JWEL’s ever-growing following. With the same goodness that fascinated the nation’s palate, all eyes are now set on the newest additions to JWEL’s delicious royals.

JWEL introduced 3 new flavours to the royal courts. They are:
- The Baroness of Chocolate Orange 
- The Marquis of Peanut Butter
- Her Highness of Honey

Each vividly patterned ice cream wrapper bears a golden crown, the title of its creator and unique motifs that hold subtle clues to their flavours and places of origin. Each regal stick of JWEL ice cream offers a luxurious, immersive experience of scrumptious decadence and intriguing imagination. 

The Baroness of Chocolate Orange

Why have one enchanting flavour when you can have two? 
Now you can enjoy the rich chocolate and Valencia Oranges all at the same time. The Baroness of Chocolate Orange’s will intrigue the senses with delicately rich chocolate ice cream with a hint of citrus like no other. 

Her Highness of Honey

Her Highness of Honey buzzes around busily collecting honey from the beehives in her palace gardens. 
It is sumptuously velvety, enticing ice cream lovers with her precious honey she reserves only for the most deserving palates.

Her Highness of Honey was the first flavour I tried among the three. It appealed to me the most because I love honey.

The taste resembles vanilla ice-cream with a hinge of honey that is not too overpowering. The sweetness of the honey tasted just right

The Marquis of Peanut Butter

The Marquis spends hours perfecting the balance of salty and sweet in every spoonful of his heavenly peanut butter, which he serves in ornate pots of pure gold.

The Marquis of Peanut Butter exudes extravagance with his perfect creamy and nutty ice cream that is sure to gratify the taste buds. 

My second stick was The Marquis of Peanut Butter.

Prior to trying, I didn't think very highly about peanut butter. In my mind, I was thinking that "hmm, peanut butter flavour sounds weird. Will it taste like the peanut butter jam I used for bread?"

To my surprise, it didn't taste anything like the jam. It tasted like the peanut of ferrero rocher. Very delicate, rich and delicious. I love it so much, this has become my favourite flavour.

I couldn't resist eating.

With the 3 new flavours, JWEL, The Ice Cream Empire has a total of 8 flavours now:
- The Duke of Vanilla 
- The Countess of Tiramisu 
- The Duchess of Double Chocolate 
- The Earl of Caramel 
- The Baron of Black Forest 
- The Baroness of Chocolate Orange NEW 
- The Marquis of Peanut Butter NEW 
- Her Highness of Honey NEW

These three newly minted flavours are now available in single serves for $2.70 per stick at selected general retail stores and $2.95 per stick at selected 7-Eleven outlets. 

These delectable flavours are also available in a multipack of six at a retail price of $10.90 at major supermarkets and hypermarkets in the following variants: 
- Chocolate Orange 
- Honey and Peanut Butter (3 sticks per flavour)

For more information, please visit

Thank you F&N Creameries Singapore‏ for the sweet indulgence. 

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