Friday, May 11, 2012

Magnum Temptation Launch‏ at Ion Square

Together with a group of friends, we attended the exclusive Magnum Temptation Launch Event which took place at Orchard Ion Square.

Yes, I knew it's gonna be an awesome event for me because I am a ice-cream lover. I just couldn't resist the temptation of eating ice-cream, it calms me down and brings my worries away.

Magnum was actually the first chocolate covered ice cream and also the first hand held ice cream targeted as a premium adult offer. In Today, Magnum is one of the world’s leading ice cream brands with the sales units of 1 billion units annually worldwide.

So how can we resist the temptation of Magnum?

At the launch of new Magnum Temptation range. Check out the happenings:

I can't wait to try the new flavours of the temptation range.

With GF. We missed our usual camwhoring.

Champagne were being served at this exquisite event.
I loved the finest and quality of the Champagne.

Enjoying my cocktail session with Terence.

And with Tai Zheng.

Canapes were being served at the cocktail session too. We should never drink on an empty stomach as one will get drunk easily.

Lets eat more so that we can drink more.

Check out our black tag.

Our hands were linked together as one.

Lets kickstart the event.

The pretty and handsome hosts for our Magnum night.

Mr Chan Meng Yang, the Marketing Manager of Unilever Singapore Pte Ltd, declared the launch of the two luxurious new additions to its range of super-premium Magnum Temptation ice creams:

New Magnum Temptation Fruit Bon Bon and New Magnum Temptation Hazelnut Bon Bon.

Wow, even Mr Chan is loving the new Magnum Temptation. Aww, my saliva is drooling. Bowl please?

The new syrup-filled chocolate bonbons and added stuffing of the finest ingredients will cause an oltimate taste explosions which is designed to heighten our ice cream experience.

New Magnum Temptation Fruit Bon Bon
Are you someone who prefers fruity ice-cream?

Then Magnum Temptation Fruit with bonbons will be the new Temptation for you.

The fruity ice cream contains a luxurious combination of vanilla ice cream, swirled with delicious ‘fruit of the forest’ sauce, enriched with juicy cranberry pieces and dark Ecuador chocolate chunks, all coated in smooth Magnum chocolate.

The unique combination of vanilla and sweet fruit flavours makes it a perfect refreshing dessert after dinner.

New Magnum Temptation Hazelnut Bon Bon
And if you are someone seeking for sensorial pleasure, Magnum Temptation Hazelnut with bonbons will be the one for you.

The new Magnum Temptation Hazelnut is one of the most luxurious Magnum ice creams ever; a decadent blend of vanilla ice cream with hazelnut sauce, filled with caramelised hazelnut pieces and small chocolate bonbons filled with delectably smooth syrup.

You know what?

Magnum is the official Ice Cream at Audi Fashion Festival Singapore 2012, and Official Dessert at BLUEPRINT 2012, presented by Lee Hwa Jewellery.

Mr Chan had mentioned that as Official Ice Cream at the Audi Fashion Festival Singapore 2012, Magnum will be serving its range of super-premium Magnum Temptation ice cream, Magnum Temptation Hazelnut and Magnum Temptation Fruit to all VIPs and guests throughout the entire festival at Tent@Orchard.

In addition, Magnum will be giving away exclusive tickets to Audi Fashion Festival runway shows via FaceBook (

As Official Dessert of BLUEPRINT, Magnum will be serving up a mix of indulgent Magnum ice cream throughout all four days (17th to 20th May) of the trade and consumer event, held at Suntec International Convention and Exhibition Center.

After the speech, it's time to try out the ice-cream:

And I got Magnum Temptation Fruit with bonbons.

The ice-cream was embodied with an elegant jewellery box that will enchant you from the time you lay eyes on the box to the moment you discover your precious ice cream.

Everyone loves ice-cream.

Lets head over to Magnum Dessert Bar to explode our taste buds with more flavours.

Stepping into the contemporary Parisian-themed Magnum Dessert Bar pop-up at ION Square:

We got a "wow" when we saw the Magnum Dipping Bar where we have the rare opportunity to dip the choice of our “naked” Magnum Ice-Creams into the signature smooth Magnum chocolate, specially flown in from Belgium. 

Apart from the choice of indulgent-rich chocolate, shoppers we were also spoilt for choices with a plethora of premium toppings to choose from, ranging from juicy pistachio nuts to crunchy honeycomb crumbs.

Magnum Dessert Bar pop-up will be located at ION Square from 12 May to 23 May 2012.
Operating hours: 12pm to 10pm.

 Collaborating with Chef Janice Wong to create an exclusive Magnum Temptation Dessert Menu, the menuwill also be made available at 2am:dessertbar located at 21a Lorong Liput, Holland Village.
From 25 May to 10 June 2012.
Operating Hours: 6pm to 2am (Mon to Sat) and closed on Sundays 

My second stick of ice-cream: Milk chocolate with pistachio nuts.

Tai Zheng was craving for more ice-cream too.

GF and I were ready to sink or teeth on the yummmy ice-cream.

Oh yes, lets collect our goodies bag.

Gotten my bag too. Hmm, there was a strong scent of chocolate coming out from the bag, what could it be???

With Andrew (:

Indulge ourselves in Magnum Temptation.

Thanks Magnum for the temptation night, I had a great night spent together with my friends enjoying Magnum temptation ice-cream.

To find out more on the new Magnum super-premium temptation range and also on how to score invite to Audi Fashion Festival 2012, please visit

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