Levi's is a well-known heritage brands.
Levi’s 501 jeans hold a seminal place in fashion history and over the last 140 years have developed into a cultural icon. Levi’s 501 jeans are among the most worn and loved jeans in the world. Everybody loves it - Presidents, Celebrities or even Executives.
In this Spring/Summer 2013, Levi’s will be introducing a non-denim Levi’s 501 collection for the first time. Breaking with tradition, yet maintaining the product’s true essence and timeless spirit, the three-piece non-denim collection is available in true chino, chalk blue and mineral red.
The brand will also unveil the next generation in Levi’s 501 jeans, which feature subtle and thoughtful changes to the design aesthetic, tailoring the product for the pioneers of today.
Throughout the years, Levi’s 501 jeans have constantly evolved and adapted to stay relevant to each new generation, while never losing their distinct heritage.
Levi’s 501 have shaped and influenced the fashion world as we know it today.
The next generation of Levi’s 501 jeans and non-denim pants, give the wearer a slightly tighter silhouette, more comfort around the waist, feature slightly larger pockets to store your latest smart phone, and creating a bespoke fit and finish for this perfect classic and timeless jeans.
I attended the star-studded event where 4 celebrities will showcase their interpretation of Levi's 501 in a fashion parade. The event was held at ION Orchard basement 4.
With Sheron. Omg, it was nearly one year since I last seen her, the last time was during blog award I guess. Sheron is still pretty as ever.
With Claressa. Another gal that I have not seen for a year.
Today was really a good time for catching up.
Best of the day:
A photo taking opportunity with the celebrities - Ya Hui, Felicia Chin, your truly, Ian Fang and Tosh Zhang.
Looking at the photo, I think I should have wear my heels out.
The host for Levi's 501 Interpretation was none other than Ivy Tan from Yes 933FM.
Felicia Chin and Ian Fang doing the fashion walk in the Levi's apparels.
Ya Hui and Tosh Zhang were next on the fashion runaway.
All of them were walking Levi's 501.
Let's take a look at the dressing of the celebrities:
The colour combination for Ya Hui was perfect. The peach pink jeans brought out a calming characteristic and it went well with black and white. The black biker's jacket drew out the attitude in her.
Felicia Chin was actually wearing a man's shirt. Look how creative she is?
She wore the checkered shirt in her own style by tying a knot over at the shoulder side and now it became an off-shoulder top. What inspired her about the boyfriend look was the impression that a girl just woke up in her boyfriend's house and she wore his clothes over her.
On the other hand, Ian Fang looked fresh and good in his outfit.
He had worn a pullover over his collar shirt. He had created this very nice layer and it fitted him beautifully.
For Tosh Zhang, he had chosen the denim long-sleeved shirt together with Levi's baggy jeans. Tosh wanted something that will not hinder his movement and he had shown us that he could do break dancing in his outfit.
Coming up next was the Interpretation Celebrity Edition.
Each celebrity will style an 8 DAYS Shirtless Guy based on their personal style interpretation, using Levi's 501 jeans.
First to go was Felicia Chin.
Felicia had chosen a checkered shirt together with a jacket.
The style was suitable to wear it on any occasion - Be it a date or gathering.
Ian had a similar style as Felicia. Both chosen a jacket to go over with a shirt.
Ya Hui was shy partnering with his handsome and cute model.
Renowned fashion stylist, Steve, was also there to give advice to the celebrities on the interpretation.\
Last but not least was Tosh.
Tosh's model was a little korean looking.
After the interpretation, it's time for the vote.
The male models then walked down to the audience to get the vote. It was a tough decision, everyone looked so great in their outfits.
Can you already guess the winner?
Congratulations to Ya Hui's team. They got the most number of votes.
Ya Hui then random pick a winner from the voting sticker. The winner would win the entire outfit that the model was wearing. The other 3 celebrities would also handpicked a winner who will walk away with the top that the models were wearing.
A group photo taken with the models and winners.
Congratulations!
Happy 140th anniversary to Levi's.
We had a good 2 hours watching the fashion interpretation as well as catching up. Hope to see you soon again.
Well, that's not all.
There is a contest going on and the top 5 styles will each be rewarded with $300 cash & $200 Levi’s vouchers!
Are you tempted to join?
Here is the details:
Levi’s 501 Interpretation Contest
1. Log on to Levis501.com.sg from April 8 to share your 501 style interpretation!
2. Simply upload a photo of yourself in a pair of Levi’s® 501® jeans, and include a short write-up explaining your style inspiration.
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Good luck, everyone.
For more information about Levi's, please visit http://www.levi.com.sg/
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