Friday, January 18, 2013

Launch of Samsung Mobile PIN‏ with SKarf and Olivia Ong - Step into a world without walls

Being a global leader in digital media and digital convergence technologies, Samsung Electronics Co., Ltd had launched Asia’s first Samsung Mobile PIN in Singapore, a premium consumer experience space.

The Samsung Mobile PIN is located in the heart of Orchard Road, at Ngee Ann Civic Plaza, heralds a new state-of-the-art consumer experience across Samsung GALAXY mobile's latest suite of products. It will open from 18 January to 12 March 2013.

PIN was first launched at the London Olympics in 2012, Singapore marks the debut of the Samsung Mobile PIN in Asia, demonstrating Samsung’s commitment to bringing value-added experience to customers in the other part of the world.

PIN is designed with the theme of “Your World Without Walls”, the unique exhibit will encourage consumers to fully interact and experience the latest intuitive technology across Samsung’s latest suite of mobile devices, including the GALAXY Note II LTE, GALAXY Note 10.1 LTE, GALAXY S III LTE and GALAXY Camera.

I was feeling excited for the night to come because SKarf and Olivia Ong would be making a special appearance at the launch.

Who is fans of SKarf and Olivia Ong?
A show of hand please.

Credits to Jas for the photo.

Before the event started, we headed to the Mobile PIN and check out some of the latest Samsung devices.

Among the devices, Samsung Galaxy Camera caught my eyes. It has stunning photographic output and a range of professional shooting modes, editing features and various apps such as Instagram where you can upload the picture you taken immediately without the need to transfer it to laptop.

I want Samsung Galaxy Camera too.

The three of us enjoyed experiencing the range of Samsung devices.

Being Samsung’s latest celebrity ambassadors, K-Pop girl group SKarf made a special appearance at the Samsung Mobile PIN capturing the launch with their Samsung GALAXY Cameras. 

That's Tasha, Ferlyn and Hana.

I'm so happy to see SKarf in person and upclose. SKarf is a K Pop Girl Group that just debut last August which consist of both Singaporean and Korean.

Meet Samsung’s celebrity ambassadors: Jenny, JooA, Tasha, Ferlyn and Hana.

Samsung celebrity ambassadors cum singer-songwriter, Olivia Ong, arrived next at the launch. 

Pretty Olivia posing with her Samsung device.

Visitors to the Samsung Mobile PIN can get to try out Samsung’s smart mobile devices, functions, services and apps. Through participating in a series of lessons and activities, consumers can earn coupons, PIN badges and vouchers which can be accumulated to exchange for exclusive Samsung Mobile PIN premiums, and stand a chance to win one of 10 Samsung GALAXY Note II LTE.

Hurry and head down to Samsung Mobile PIN at Ngee Ann Civic Plaza.

GF and I in the world without walls.

The event kickstart with an opening performance by Urban Drum Crew.
They are a very talented percussion group, I was impressed by their stunning performance.

Our beautiful host at the event.

The ribbon-cutting ceremony marked the launch of Samsung Mobile PIN‏

The VIPs then took a photo with the Celebrity Ambassadors - Olivia Ong and SKarf.

Samsung Singapore’s celebrity ambassador and well-loved singer-songwriter, Olivia Ong also shared updates about her new and exciting “Wonderland” project – a creative song writing odyssey that she embarked on with Samsung and her fans with inspirations that are uniquely Singapore. 

“Throughout this creative journey, I’ve had the luxury of using my GALAXY Note II LTE to help me instantaneously capture inspirations and moments that go into the composition of my song for the Wonderland project. It’s an exciting time for me to work with my fans and I can’t wait to share our joint creation,” said Olivia Ong.

Fans can also look forward to experiencing Olivia’s journey in Wonderland, with six behind-the-scenes videos documenting the whole process from song composition to Olivia’s actual concert day. The videos will be available on

A photo with Olivia Ong. I have not seen her for half a year and she has changed so much, becoming more and more beautiful.

Samsung’s latest celebrity ambassadors for the Samsung GALAXY Camera, K-Pop girl group SKarf made a special appearance at the Samsung Mobile PIN capturing the launch with their Samsung GALAXY Cameras. 

Photos taken by the girls will be available on the Samsung Mobile Singapore Facebook page (

Any questions for SKarf?
Want to find out what is SKarf busy with?

Tasha has replied that SKarf is working on new song and preparing for its Comeback next month. So, stay tuned for it.

A photo of SKarf with their gadgets - Samsung GALAXY Camera.

A group photo with SKarf. They are so friendly, love the girls so much.

Samsung Mobile PIN will run from 18 January to 12 March. During this period, feel free to drop by Ngee Ann Civic Plaza to experience the technology and Samsung’s smart mobile devices. Consumers can look forward to a range of activities celebrating the theme of ‘friendship and love’. 

For more information, please visit Samsung Mobile Singapore Facebook page:

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