Congratulations to Alexandr&Co. the world’s first luxury silk sericin skincare brand, for the opening of a new flagship retail point of sale at Isetan Scotts, Singapore.
Alexandr&Co. is a Singapore-born luxury skincare range made in Japan (that explains the Japanese word below the brand's name).
Alexandr&Co. is founded by doctors who studied the clinical applications of silkworm sericin in the context of skin healing and repair. This is the first time silk sericin is available in a luxury skincare range in Singapore and globally online.
Moving Alexandr&Co. to Isetan is definitely a strategic positioning as Isetan is a prominent premium retailer in Singapore and Japan, Isetan has robust loyalty programme for active members, making the place an ideal shopping destination.
There is a grand opening promotion where there is 30% off sericin skincare sets where set A (U.P $238) and set B (U.P $258) is now retailing at $199. It also comes with a free dreamguard pillow case worth $149.
The star product of Alexandr&Co. is SeriGlow Elixir Anti-Aging Serum (retail price: $159), that moisturizes, brightens and conditions skin, reducing the visible signs of ageing for a youthful appearance.
There were display set for customers to try out the products. I have tested out another best selling product, SeriGuard Anti-Aging Moisturizer, which is fast absorbed into skin and provide supple appearance.
I received a deluxe travel size of SeriShine Anti-Aging Eye Cream, which is good to carry around in a pouch, especially when traveling overseas.
The eye cream was enriched with ultra-concentrated Serisil for vital care of our eyes, hence the texture of the eye cream is slightly thicker. Despite the thicker texture, the eye cream was fast absorbed into the skin and hydrated the delicate skin under the eyes. I love using it at night and wake up to a less puffiness looking eyes, my eyes no longer looked so restless.
For more information, please visit https://www.alexandr-co.com/
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